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| Account Type: | Publishers |
| Network: | Default |
| Profile Views: | 187 profile views |
| Friends: | 0 friends | | Updated: | 1 year(s) ago | | Signup Date: | 1/5/2009 |
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General Info
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Site Title:
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ConcreteLoop.com
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Primary URL:
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Inception Date:
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November 1 2005
(4 years old) |
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Company Overview:
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CONCRETELOOP.COM first hit the net back in November of 2005. Created by Angel Laws as a hobby, it has now grown to be one of the leading black entertainment blogs on the net.
After 6 months of updating CL by herself, Angel recruited Brian Davis and Tianna Gordon to the site in May of 2006. J.Dakar joined the team in January of 2008.
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Formats:
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Blog
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Language Versions:
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English
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Contact For General Inquiries:
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Angel Laws
concreteloop@gmail.com
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Contact For Ad Inquiries:
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Roary Wilder
RWilder@adgroups.com
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Contact For Business Development:
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concreteloop@gmail.com
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Audience Info
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Average Unique Visitors (monthly):
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650,000
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Average Page Views (monthly):
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6 million
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Total Ad Impressions (monthly):
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20 million
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Core Featured Content:
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Core Audience Groups: Age:
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Primary Ethnic Skew:
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% Male:
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30
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% Female:
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70
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Average HHI:
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62% 60k+
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Index Scores:
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Women: 138 (70% comp)
Age 18-34: 178 (51% comp)
Age 35-49: 139 (37% comp)
African American: 957 (77% comp)
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Data Source(s):
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Quantcast, Internal Ad server, and Web Analytics system
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Targeting
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Targeting Capabilities:
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Daypart
Geotargeting-Country
Geotargeting-US City
Geotargeting-US State
Standard/ROS
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Campaign Types Accepted:
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CPM
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Ad Opportunities:
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Display/Rich Media
Roadblocks
Take-overs
Custom Editorial
Contests/Sweepstakes
Skins/Background Tiling
Fixed Placements
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Spec Sheet
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Accepted Ad Unit Sizes:
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Rectangle: 300 x 250 - (Medium Rectangle)
Banner/Button: 468 x 60 - (Full Banner)
Banner/Button: 120 x 90 - (Button 1)
Banner/Button: 728 x 90 - (Leaderboard)
Skyscrapers: 160 x 600 - (Wide Skyscraper)
Skyscrapers: 120 x 600 - (Skyscraper)
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Approved Ad Servers:
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Ad4ever, Atlas, Bluestreak, Doubleclick (DFA), Enliven, Eyeblaster, Eyewonder, Interpolls, Klipmart, Mediaplex, Pointroll, Unicast
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Creative File Types Accepted:
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gif/jpg, html, javascript, flash
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Ad Server:
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Primary Traffic Contact (Name):
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Support Group
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Primary Traffic Contact (eMail):
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info@adgroups.com
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Primary Traffic Contact (phone):
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888-722-1147 x2
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Lead Time (Rich Media):
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2 business days
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Lead Time (Standard Creative):
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1 business day
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File Size Max (standard creative):
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40k
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Flash Accepted Versions:
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Flash 7, Flash 8, Flash 9
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Accolades
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Awards/Special Distinctions:
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Time Magazine: Top 50 Website of 2008
QUOTE FROM TIME: You may not notice just how white celebrity-gossip sites like TMZ and PerezHilton really are until you check out ConcreteLoop.
Devoted to black celebrities, it regularly features A-listers like Rihanna, Usher, Denzel Washington and Alicia Keys. In addition to the usual paparazzi shots and rumors, you'll find posts on fashion and politics, as well as tons of comments from ConcreteLoop's audience of nearly a million regular readers.
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